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Electoral communication is an important part of the election process, enabling voters to appropriately inform themselves ahead of casting their vote.

The 'check the source' campaign is aimed at raising awareness of the need to consider and review the source of electoral communication. This is so electors can avoid being misled by disinformation and can cast an informed vote at this state election.

What is electoral disinformation?

Electoral disinformation is information spread regarding the election, or election matters, intended to deceive voters. It may also be called ‘fake news’. Misinformation on the other hand may deceive voters unintentionally.

Disinformation can be disseminated via a range of communication channels but can be particularly prevalent online. Social media and online websites can be a quick and effective channel to spread electoral disinformation. It is therefore very important that you check the source and review whether it can be considered reliable, current and safe.

Checking the source

Is the source reliable?

If you are unsure about the source of the information you can ask:

  • Is the information from a reliable and recognisable source?
  • Has it come from an accredited media outlet or a verified social media account?

Is the source current?

When was the information published?

Check when the information was first published and the original source of that information. Something posted today is not necessarily current just because it was posted or shared today, it may have originally been created a long time ago and is no longer accurate.

Is the source safe?

If you are suspicious of the source or the content of information being communicated online, particularly via an unsolicited email or social media post, consider whether it is appropriate to be clicking any included link. It may be a scam.

Links

Social media companies have their own policies on content and the terms and conditions of use. Familiarising yourself with this information may also assist you in understanding how information is disseminated on social media.